The Pearl Project is a social enterprise that was founded to end the negative stigma of lung cancer with a simple concept – think pearls for lung cancer awareness!  We believe lung cancer deserves compassion, recognition, and higher survival rates.  All net proceeds from all products are donated to lung cancer focused nonprofits to support research, awareness and education funding.  The Pearl Project is currently partnered with the American Lung Association.

Our social mission is vitally important to the Pearl Project’s success, and sales from all products support lung cancer focused non-profits to fund research, awareness and education. We are creating an awareness movement toward a world where no one is blamed for having cancer. The statistics are widely misunderstood and as the leading cancer killer in both men and women, lung cancer can affect anyone.

Why pearls? Lung cancer has many colors. One is clear because it’s an invisible disease. Another color is pearl. Pearls represent wisdom and strength. Traditionally worn across the chest, they are an iconic symbol to support a disease that deserves a voice and progress in the cancer community. Thank you for thinking pearls for lung cancer awareness.

Are you a non-profit?

No, The Pearl Project is a social enterprise that actively donates to lung cancer focused nonprofits through product sales. Advancing lung cancer research awareness and education is a core part of our mission.  The Pearl Project also donates jewelry as in-kind donations to lung cancer focused fundraising events such as walks, galas and community events.  We are currently charity partnered with American Lung Association and its sister branch Lung Force.  The Pearl Project was a sponsor for the 2017 and 2018 Lung Force Galas in Los Angeles and participated in the 2016 and 2017 Los Angeles Lung Force walks. Founder Kristina Corrales Raso is on The American Lung Association’s Leadership Board.

What is a social enterprise?

Good question!  A social enterprise is an organization applies commercial strategies to maximize improvements in human and environmental well-being.  A social enterprise’s social mission is vitally important to its success.

How do jewelry sales support lung cancer research, awareness and education funding?

We donate all net proceeds from all products to lung cancer focused non-profits to support progress in research, awareness and education.  The Pearl Project is currently charity partnered with The American Lung Association.  Our goal is to donate $1million to lung cancer focused nonprofits over the next 10 years.

 

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