The Pearl Project was founded to offer the world a simple way to support the #1 cancer killer in the world – think pearls for lung cancer!  The statistics are widely misunderstood and lung cancer can affect anyone.  Through education and empowerment, our mission is to banish the negative stigma associated with lung cancer. Lung cancer is the leading cause of cancer death in women and men, claiming lives so quickly many cannot walk or run for the cure.

Why the pearl? Lung cancer has a few awareness colors. One is clear because it’s an invisible disease. Some awareness ribbons are white, and others are pearl. Pearls have long represented wisdom, history, and love.The  The Pearl Project’s Custom Pearl Jewelry Line  was designed to promote the cause while supporting the Pearl Project’s mission to encourage the world to rethink lung cancer. 100% of net proceeds from jewelry sales are donated directly to lung cancer focused nonprofits.  We are proud to be supporting our currently charity partner, The American Lung Association.

Often regarded as a self-inflicted cancer that affects older smokers and mostly men, lung cancer is simply not a marketable disease. This stigma has resulted in minimal development in awareness, research, or progress in the disease. Lung cancer survival has remained as low as it was in the 1970s. To illustrate the gap, research funding per lung cancer death is approximately $1,415, while research funding per breast cancer death is $13,452.

Though intentions were positive, the anti-smoking campaign efforts branded lung cancer as a smokers cancer. It has been widely accepted as a “will not happen to me” disease by non-smokers. There are countless addictions with health consequences, but the issues still deserve a voice. The Pearl Project is dedicated to educating the public, empowering women and men, and changing the face of lung cancer.

If you’re interested in becoming involved please contact us.

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